Shaul Zuckerberg

01 / Why now

Helping organizations build the conditions for real performance

Most organizations already have AI tools in every hand. Few have gotten the deeper thinking, better judgment, and higher-quality work those tools were supposed to unlock. Much AI use quietly trades away attention, creativity, and judgment for output — people hand over the thinking and wait for the result. The gap isn't the technology; it's that people haven't been given a way to use it that trains those faculties up instead of trading them away.

What I see in one-to-one work every week is the same picture from the inside: senior people whose attention is fragmented by design, who have every AI tool available and are using them for drafting and automation, and who have never been shown the uses that would actually change how they think.

02 / Approach

The workshop below is one current expression of a broader practice — workshops, leadership development, group and team coaching, and facilitation, scoped to what the organization actually needs.

03 / Workshop

Flow × AI = Deeper Work

A half-day, hands-on workshop: teams use AI to reach deeper flow states more consistently, producing higher-quality work and stronger outcomes.

Facilitator: Shaul Zuckerberg, High Flow Certified Coach · Half-day (3–4 hrs) · In-person · 12–20 participants · Breakout-based

How it works

Your best work happens in flow — the state where time fades, effort disappears, and you're fully absorbed in a challenge that stretches your skills. Flow is trainable, not accidental.

AI can strengthen the conditions that produce it — by sharpening the objective, testing ideas in real time, capturing distractions without following them, and keeping the larger trajectory visible.

The operator improves — rather than trading attention and judgment for AI output, the method trains those faculties up while AI handles the peripheral work of tracking and admin.

What happens in the room

The session opens with quick, improv-style games that let people feel the elements of flow before anyone names them. Participants learn a compact framework and apply it immediately in a live, focused work session on a real task that matters to them — then compare notes in small groups on where AI deepened the work, where it got in the way, and what changed in their attention and results.

What participants take home

A practical protocol for running focused work sessions with AI, usable the next morning. Guidelines for building their own prompts, with starter prompts designed to be adapted. Methods for configuring an AI to challenge their thinking rather than simply validate it. A one-page reference connecting flow conditions with practical AI applications. A tracking practice where the AI carries outcomes across sessions and surfaces patterns. An accountability partner from the room for weekly check-ins.

Logistics

12–20 people (12–15 ideal) · led by Shaul with 1–2 support facilitators · requires tables, an approved AI tool per participant, and each person brings a real work task · repeatable across teams and offices.

04 / Credibility

01

Technology & leadership background

Two decades in technology before coaching: engineering and operations at a Wall Street firm, then a decade of program management across fast-growing technology companies — payments, lending, education, HR platforms. The room recognises someone who has been in it.

02

High Flow Certified Coach

Flow Research Collective, April 2024. Accredited for ICF Continuing Coach Education: 30 Core Competency, 10 Resource Development.

View certificate

03

Executive coaching practice

Ongoing one-to-one work with senior leaders informs how the organizational work is designed.

04

Backed by research

Flow has five decades of study behind it, from Csikszentmihalyi onward. A 2023 meta-analysis of 113 workplace studies (60,000+ participants) links flow to higher performance and well-being at work (Journal of Vocational Behavior, 2023); a 10-year McKinsey study found senior executives up to five times more productive in flow.

05 / Contact

Evaluating a workshop or engagement?

If you're in L&D, HR, or leadership development and thinking about bringing this into your organization, let's talk about fit, format, and scope.

Discuss an engagement