01 / Position
Shaul Zuckerberg
Executive coach · Flow, performance & AI
I help people perform their best in environments that are designed to make them perform their worst.
I work with senior leaders in technical organizations — the ones holding everything together, who never get to the work that actually matters to them. Two decades inside those organizations before this, so the coaching doesn't stay abstract. My current work sits at the intersection of flow, focus, and what AI is doing to both.
02 / Method
“I sense what direction they need to go in and lead them that way, working from wherever is important to them in the moment.”
Sense the direction · lead them there · start from what's live today
03 / Engage
One-to-one executive coaching
A structured six-month coaching container for senior leaders who want to change how they lead and work — not just talk about it.
Explore coaching →Organizational & team work
Workshops, leadership development, and team engagements — including the flagship Flow × AI = Deeper Work workshop — for organizations investing in how their people think, lead, and work.
For organizations →04 / On AI
Most AI use trades your attention, creativity and judgment for output — you hand over the thinking and wait for the result. I work the other way. AI takes the peripheral load: tracking, admin, catching the distraction so you don't have to follow it. What's yours stays yours — the creative call, the judgment, the skills you'd lose if you stopped using them. The output improves, and so do you.
Flow × AI = Deeper Work workshop →05 / Background
01
Two decades in technology before coaching: developer and then operations lead at a Wall Street firm, running the systems that had to be right by morning; then a decade of program management across fast-growing technology companies — payments, lending, education, HR platforms.
02
Coaching senior leaders on how they think, decide, and sustain high performance under real pressure.
03
Flow Research Collective, April 2024. Accredited for ICF Continuing Coach Education: 30 Core Competency, 10 Resource Development.
View certificate04
Current work explores what flow and deep, focused work mean for leaders and teams as AI reshapes how work gets done.
06 / Contact
Considering coaching, or a workshop for your organization?
Whether you're exploring one-to-one coaching or evaluating a workshop or leadership engagement for your organization, the best next step is a short conversation.
Contact Shaul